In the Internet a large number of queries on the market, but specific answers are difficult to find, so in this article we will try to give a comprehensive answer to this question. So, before opening your point on the market, you need to decide what you will trade.
This may be a food group of goods or a non-food group. If your goal is to make money on turnover, we recommend starting to trade agricultural products (cucumbers, tomatoes, onions, garlic, etc.). And if you plan to make money on price, then start selling clothes.
To open a point on the market you need state registration, there is nothing complicated here, you need to register as an individual entrepreneur and choose a simplified form of taxation.
It is also worth taking care of choosing a supplier; now it is not easy to find a good supplier, but it is quite possible.
Extra charge:
Not all goods have the same markup; for some goods it is 20-30%, and for others it is 100%. For small items such as pens, key chains, you can put a 200 - 300% markup.
And for fruits and vegetables - from 5 to 15%. How much can you earn per day at your outlet in the market? It depends on many factors: seasonality, traffic, even the weather.
For example! In vegetable markets, turnover can be 1000 – 2000 UAH/day. And for clothing (depending on the season) 3000 – 7000 UAH/day.
And a couple more tips for trading in the market. Administrator at the market - main man! Therefore, try to establish friendly relations with him.
Open more points. The more points you have on the market, the more profit. Gradually open more and more new points.
Agree to rent a warehouse - if there is a lot of goods, and at first you can store it at home or in the garage.
Of course, such amounts of earnings are available at very good conditions, but 200 - 500 UAH from one point is quite realistic
Don't trust anyone! I took a loan, so I have to pay it back! and if your product is damaged or confiscated! what's next?
Everything is detailed and clear, but for this you need initial capital and not bad!!!
If you need capital, take a loan from a bank. If you are not confident and afraid, then there is no place for you in business.
Sergey, you ****. Loans for peasants.
Even if so, what’s wrong? Who doesn’t want to live well and in abundance? I think if you take out a certain amount of credit for your business, you can make money, but at first it won’t be easy
Indeed...sitting with a penny in your pocket and dreaming of business is stupid!! Many started with loans
Damn, what if you’re getting into business precisely because you’ve already taken out consumer loans?
Dmitry, then open a thrift store. You don’t need to pay for the things that are brought to you initially. The goods are paid for only upon sale. price things as low as possible and set your own markup. or take things for sale.
a consignment store for CHILDREN'S clothing will bring more profit
Is it really possible to trade on the market without a cash register?
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If you approach the question of how to open a retail outlet correctly, over time you can develop your own big business. But to do this, you need to carefully select the assortment of goods, constantly study the moods and preferences of customers, and also resolve all possible organizational issues in a timely manner and with minimal losses.
Registration of activities
First of all, a business plan point of sale must provide legal registration your activities. Being an officially registered entrepreneur, it will be easier for you to interact with the market administration. You can register as an LLC or as an individual entrepreneur.
The latter is more convenient, since the registration procedure is as simple as possible, takes the least time and costs only 800 rubles. state duties. To apply, you only need an application, identification code and passport. You will also be able to choose a simplified taxation system and maintain all your accounting records yourself.
Product selection
An important stage in the start of this business– decide on the product that you will actually sell. There are two ways - to make money on turnover or cost. In the first case, your product will be products, most often seasonal vegetables and fruits. They are sold at a small margin and generate income due to large sales volumes. In the second case, these are clothes and other things, the profit from which is obtained due to a high markup. In the latter case, it is necessary to expand the range with related products, which reduces risks. Their sales can account for up to 30% of the total turnover.
However, in both cases you will have to face high competition in the market. Most often it is recommended to focus on selling household chemicals. The advice is based on the following considerations:
- household chemicals have a long shelf life;
- she is always in demand;
- most units do not require certification;
- implementation does not require the purchase of special equipment.
Features of assortment formation
But, even having decided on the direction of the business, you still need to find out what exactly the offered range should cover. Unfortunately, it will not be possible to find out this in advance. To find the exact answer to this question, you need to actively work at the point for about three months. Then you can say exactly who your buyer is and what his needs are.
Therefore, first you need to purchase the most diverse product, but in small quantities. Having decided what exactly your customers need, you can increase the volume of purchases, reducing the amount of unpopular goods.
To reduce initial risks, you need to understand that exclusive and expensive items sell extremely slowly, and the point on the market is focused primarily on high turnover.
Markup on goods
The main income from a retail outlet on the market will come from mark-ups on products. It is different for all products. For example, for fruits, vegetables and food products it is 15-30% depending on the season. At the same time, for clothes and other things it is approximately 100-200%. Usually the highest markup is placed on linen. If we talk about small goods, then their selling price can increase by up to 300%.
Accordingly, the profitability from points of different goods will be unequal. So, from selling vegetables you can earn about 6 thousand rubles per day, and for things - more than 20 thousand rubles. But even with a 25% markup, the investment pays off quite quickly.
Suppliers
How to open a retail outlet on a market without suppliers of goods? Almost impossible. But this issue must be approached very carefully. On the one hand, the cheaper the product, the greater your revenue can be. But on the other hand, good product They won’t sell it cheap, and poor quality will undermine the credibility of your outlet. It is important to find the optimal balance in this matter.
To increase the profitability of your trade, try to negotiate the most favorable terms with suppliers. For example, purchasing goods in installments or for sale. With long-term cooperation, you can raise the issue of discounts.
Many suppliers are willing to deliver goods for free. Check this question as it will allow you to save on the driver and loader.
Selecting a location
A lot depends on the location of your point. You need to choose the most accessible place. Pay attention to what they sell at neighboring points. It is clear that it will not be possible to exclude competition, but it is advisable to choose in advance the place where similar products are least likely to be found. To increase the profitability of a business, it is worth opening several points in the market. This will help you test different locations and choose the best one.
If the item is oversized or small, it can be stored in the garage or at home. In other cases, it makes sense to sign an agreement with the market administration for the use of local warehouses.
In any case, the market administrator is the person with whom you should always have a good relationship. Then most organizational issues will be resolved quickly and painlessly.
Staff
A significant portion of the success of your business depends on the seller, so you should not save on it. It is advisable that the seller has some experience. But it is equally important that he be courteous with customers, be able to find out what they need and sell the product beautifully. Please note that he must have a health certificate.
You should not expect that you yourself will be able to sell goods and run a business at the same time. For a point to generate income, it must be open at least 8 hours a day. If you trade yourself, you will not have time to resolve ongoing issues and develop your business.
Basic calculations
It is difficult to outline more or less clear investment volumes. They depend on what specific product you decide to sell, how many points in the market you plan to open, etc. But if we talk about average indicators, when you rent 10 sq. m. m. If you have one seller and an accountant, then the expenses part will look something like this:
- Renting a point per year will cost approximately 192 thousand rubles.
- purchase of goods – 1 million rubles. in year;
- salary – 190 thousand rubles. in year;
- other expenses – 50 thousand rubles. in year.
Total - approximately 1 million 232 thousand rubles. in year. But the amount may vary greatly depending on the region.
Typically, business people prefer to open a small store selling retail goods at the very beginning of their business. This is correct, since the risk of losing a large amount is minimized. This option is ideal for a good start. If you decide to open a retail outlet, then you need:
- know how it's done;
- choose a suitable location;
- correctly plan the entire assortment;
- set prices
- maintain proper records.
How to open a retail outlet
- First of all, you need to decide what it will be start-up capital. It is important to know what products will be sold. After this, you should start looking for suppliers who offer the conditions that will be the most profitable and convenient for you. It is also good to prefer those products that are related.
- Have you decided to open your outlet in a large shopping center or market? You must be registered with the tax authority. Choose the right method for paying taxes. The simplified tax system is an ideal option for retail trade.
- You must be very careful when choosing the location where your retail outlet will be located. It's worth checking out what stores are nearby. It is very good if there are few competitors. If you have already decided, then you need to find out how much the rent will cost. When you enter into a contract, do not forget about the mandatory clause that will allow you to terminate it early.
- The equipment you purchase must be appropriate for your location. The appearance of the point of sale and its design is very important. Buyers pay attention first to these parameters, and only then look at the assortment.
- The seller influences the profit margin and the success of the entire trade. It is important that he is truly experienced. Such a person must have excellent knowledge of the assortment. His friendliness is no less significant.
Prices. How to set them correctly
The target audience (its specific capabilities) has a direct impact on prices. It is also necessary to take into account the specifics of your product. It can be elite or budget. If you are just starting your business, then it is better to keep the markup to a minimum. This will help attract buyers. But you need to immediately prepare yourself for the fact that at first you will only get back what you spent. But don’t think that a big markup will provide a good profit. In this case, sales will occur quite rarely.
It is important to choose an intermediate pricing option. You need to find out what level of markup on the goods you sell will be optimal. It is also worth analyzing the prices that are usually set in a particular region. It is also important to study the prices at which products are sold in the stores of your direct competitors. Make appropriate adjustments.
Working with clients
Principles of automating your sales
You must have a clear understanding of where your business stands in terms of this moment. Writing everything down in a notebook won't help you see the whole picture. Also, you will not be able to decide on the direction in which you need to move. The ideal option is trading automation. To do this, you need to choose the right accounting program that has all the functionality you need. There is no point in buying newfangled programs in stores. They are expensive and also require maintenance which can be detrimental to your business.
Today there are convenient systems that allow you to keep records online. They do not require installation. You will always be aware of everything that happens in the sales field. At the same time, you can relax, be on a business trip or do something else. " Big bird"is a system in demand today. It was created as a regular application on the Internet. That is why no downloading or updating is required. System advantages:
- You can organize sales at several points at once.
- The seller interface is ideal for registering sales.
- You can generate reports for the required period in shifts.
- Create and print all the documents you need.
- Assigning a discount manually or automatically.
- Carrying out non-cash and cash payments with each buyer.
You will clearly know the amount of profit and revenue received. You will know how profitable your company is. You will be aware of all sales dynamics, ongoing movements of goods and available balances, the status of all cash and non-cash funds. Expense and income transactions will become as transparent as possible.
If you prefer to automate your trade using Big Bird, you will have the opportunity to use printers and barcode scanners for convenient printing of labels and receipts. This will make it easier not only to record sales, but also to keep all records.
If you are a beginner entrepreneur, then using the system will be absolutely free for you. At the same time, the time is completely unlimited.
If you decide to open a retail outlet, be sure to take into account all the details. The success of your business depends on you.
A point on the market in the dashing 90s was considered a profitable and prestigious business. You could call yourself a businessman or entrepreneur, get up at 8 in the morning, when factories in the country were already working at full speed, and earn as much as your energy would last. Over time, the demand for market goods began to fall. This was facilitated by covered pavilions, tents, and departments in supermarkets and hypermarkets. Essentially, the goods have moved under the roof, where it is dry and warm. Buyer having bought there defective goods, knew who to contact to replace the defect or return the money. And these are difficult times for market traders.
Does it make sense to open a retail outlet in the market?
Those who have worked in the market for many years, and some even decades, say that trading is addictive, and work quite quickly begins to shape your new image life. Trading requires a certain type of character and qualities that you cannot do without: communication skills, entrepreneurship, analytical warehouse mind. And, of course, you must be able to count well and quickly. No matter what difficulties market traders encounter, this type of activity still brings money, and the owner of the outlet himself determines how much time per day, week, month he will work. So, in trading on the market there is certain meaning. When you are your own boss and boldly manage your time and finances, it is always pleasant.
Tips before...
You still have time to bargain, so don’t rush into market relations, headlong. First, you need to resolve several important issues. Decide what you will sell. It doesn't have to be clothes, shoes or food. You can also sell services, for example, repairing shoes and boots, making keys for locks, or mending clothes. Whatever interests you, do it. Is the child growing up? Trade children's shoes and clothing. Do you like to eat delicious food? Sell food products. Do you like gardening? Sell seeds, seedlings, vegetables and fruits. The main thing is that you enjoy the process. In addition, there is a small plus: you can always use goods that were not sold on time.
Now regarding the markups. There is a simple rule: the greater the turnover, the lower the markup, and vice versa. Money must work, be constantly in circulation. Only on cheap small things you can throw 200-300%. In general, previously all over the world, on average, they traded for 10% profit. And this was considered the norm. Now everything has changed. The margin percentage has become much higher. That is why when you buy two products you will be offered a third one for free. It is not difficult to calculate how much the seller makes.
Do not sell goods that are already overstocked on the market. Firstly, they will not sell well, and secondly, it is possible serious conversation fuck with your rival neighbors. Since we are talking about them, we must honestly note that no one is waiting for newcomers in the market with open arms. All spheres there have already been divided, so “a place in the sun” will have to be conquered. It is important to find good suppliers to purchase goods at a low price. How more difference in the “wholesale/retail” price, the more opportunities there are to reduce the price if the product suddenly does not sell. It is also necessary to take into account such a factor as seasonality. Some products are better purchased in the summer, while others are more actively sold out in the winter. Plan your assortment to make a profit at any time of the year.
Some useful tips
One of the main figures in the market is the administrator. It can influence various events. He wants it, and your point will be in the most passable place, and if he doesn’t like it, you’ll trade in the outskirts. Therefore, you need to be friends with the administrator. This person will help “settle” difficult situations. He can create them for you if you can’t find them. mutual language. If you have already decided which market you will trade in, do some research. Walk around the market, see where people are mostly crowded, and see if there are any empty seats there. Talk to the merchants about topics that are important to you, but do not admit that you are going to trade here.
At first, stand behind the counter yourself. This way you will get to know the market better from the inside, see what the daily revenue will be. In the future, if things go well, you will not be able to do without a seller. But never trust them. These are the kind of people who will gladly cheat not only customers, but also you for company. Therefore, occasionally you need to check them, sending reliable people under the guise of buyers. These could be your relatives, friends, acquaintances. Let them see if the seller is raising prices in your absence, pocketing the difference, or cheating buyers. Otherwise, the seller needs to be changed. Don't be afraid to experiment and offer new products. Prepare for the holidays in advance and thoroughly. If things go well, you can make a month's income on such a day.
Organizational aspects
So, you have thought about everything and are ready to trade on the market. It's time to meet the administrator. Introduce yourself with a smile and ask if there is free space. If the answer is positive, find out the rental price and inspect the place. By now you should already know its approximate cross-country ability; it was not in vain that you went on reconnaissance. If the conditions suit you, you can draw up an agreement. You shouldn’t immediately count on a “bread” place. Life in the market goes on as usual, someone comes, someone leaves. Over time, you can improve your conditions. The main thing is to try not to quarrel with anyone.
The second stage will be a trip to tax office to obtain a work permit. There you will be advised what documents you need to provide in order to become individual entrepreneur. While the permit is being issued, you can start selecting an assortment of goods so as not to sit idle. Think about appearance your trading place. Even if it is small, but tastefully decorated, buyers will immediately appreciate it, because most of them are constantly on the market, so new point they will notice right away. When the permit is ready, show the administrator all the documents, pay the rent and get ready for the working day. Don't forget to give a bonus to the very first buyer. He, like his first love, is remembered for a lifetime.
When you have a salesperson, set him a small fixed salary, and make the bulk of his earnings dependent on revenue. This will be a great incentive for your assistant. The seller must have a good understanding of your product in order to help the buyer with professional advice, be polite and courteous. Your profit will depend on many factors, all of which need to be taken into account. Experts say that if a market outlet is organized correctly, the initial investment in it will pay off within a year. So, everything is in your power. Good luck and prosperity!
Mikhail Vorontsov
The idea of opening a small grocery store often comes up as an idea profitable business V small town. Indeed, even a small grocery store can become a source of stable income.Not so long ago, in order to make money from trading, small investments, unsuitable premises and unobtrusive service were enough. Nowadays the retail industry is very competitive, so the approach to organizing the work of a store must be serious.
Opening a grocery store in a residential building is not always easy. If the high-rise building does not have special retail space, then to do this you will have to buy a couple of apartments and convert them into non-residential premises. This can be a difficult task because... you will have to make a separate entrance, agree with the meeting of residents on the use of common property (facade, roof, basement), obtain permission for redevelopment, etc. In some cases, renting space for a store will be the best option.
Choosing premises for a store is one of key issues, with the solution of which you need to begin the implementation of your idea. But that's not all. In our instructions, you will learn about other important factors for retail that directly affect your entrepreneurial success. So, let's open a grocery store.
Your own store: how to open a grocery store from scratch
Are you planning to open your own business? Don’t forget about the current account - it will simplify doing business, paying taxes and insurance premiums. Moreover, now many banks offer favorable conditions for opening and maintaining a current account. You can view the offers here.
How to open a grocery store from scratch: step-by-step instructions
If you want to learn how to open a grocery store, then our step-by-step instructions will help you with this. Where to begin? Marketers are confident that for success retail the most important thing will be the choice of location and assortment of the store, so the first point of our step by step instructions It will be just a choice of location.
- Select a store location. You can open a store in a separate building, in a residential high-rise building or on the territory of a shopping center. Each option will have its pros and cons, but you need to focus on the expected customer flow. It is preferable to choose a more expensive premises with more traffic than a cheap one, but where there are few potential buyers.
- Register an individual entrepreneur or LLC, full description You can find out these organizational and legal forms in the article “”? Please note that if you want to sell alcohol, you must register an LLC.
- Select a tax regime and calculate. You will have a little time after state registration to decide on the choice of mode, otherwise you will remain stuck common system taxation. And this is difficult and unprofitable. In addition, the need to purchase a cash register depends on the chosen tax regime.
- Make a technical project and obtain permits to open a grocery store. We have already described above what permissions are needed for this.
- Purchase and install commercial equipment.
- Define your target audience. Who will be your buyer: housewives of several neighboring high-rise buildings; business center employees; discerning consumers of gourmet foods? The solvency of your category of potential buyers must be taken into account when choosing assortment for the store.
- Select several suppliers of goods for your store, find out under what conditions they work: delivery times, minimum purchase quantities, availability of quality certificates. Purchase the first batch of goods to start the store.
- Report the opening of the store to Rospotrebnadzor by submitting a notification.
- Make a deal with your employees.
- Launch advertising and arrange a store opening.
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