Knitted items have been fashion trend and practical clothing for many people. A few knit themselves, the rest look for stylish new items in stores and on Internet sites, or order unique items from the studio. One of the popular knitting business options is machine knitting. A business plan for machine knitting, an example of which is presented in this article, will tell you how profitable and promising this activity is.

Project Summary

Most often, women on maternity leave think about a knitting business. If you have an understanding of the process, the ability to knit, creative thinking and the desire to create your own business - machine knitting great option to earn money.

In this business plan we consider creating our own production of knitted products on a special machine. Our knitting workshop will be located in a city with a population of more than 1 million inhabitants. Our workshop will specialize in the production of original knitted and knitted products. The workshop will produce clothes for women, men and children.

Target Audience:

Women from 30 to 45 (35%).
Women with children (25%).
Women from 45 to 65 years old (25%).
Men from 35 to 45 years old (15%).

The competitors of this business are similar workshops, production workshops, wholesalers and stores with knitted items. Considering the fact that not every knitting woman can offer quick production of orders for several clients at the same time, a machine knitting workshop has special prospects.

There is no point in fighting clothing stores, because... Factory items are offered there in several copies, and our workshop offers unique items to order and for a specific person. It is the individual approach to each client and the uniqueness of the product that will be the main competitive advantage.

Main project risks

To minimize risks, we draw up a business plan for machine knitting with calculations that take into account financial risks, start-up and monthly costs.

Registration and registration

To start the production of knitted products, you must register with the tax authorities. To do this, you must submit an application with the chosen form of entrepreneurial activity and the corresponding OKVED code. For a knitting workshop, registration as an individual entrepreneur with a simplified tax system of 15% will be sufficient. We indicate OKVED code 14 “Clothing production”. In addition, we need to obtain permission to operate the rented premises.

The total costs for registration, registration and permission will not exceed 5 thousand rubles.

Search for premises

The location of the workshop for the production of knitted items, on the one hand, does not matter where to open it, but it should be convenient for clients to find the studio. This means that best way to attract an audience is to open a car knitting workshop in a residential area in a busy place. We will rent space for the production of products with a total volume of 60 square meters. m. The room must be brought into compliance with the standards, get rid of moisture and mold. Choose a room with good ventilation and proper heating. The cost of such premises will be about 20 thousand rubles. We will allocate 15 thousand rubles for materials for painting and cleaning the premises.

We will spend no more than 7 thousand rubles monthly on utility bills.

Our premises will be divided into the workshop itself (30 sq. m), a room for demonstrating models (reception) (20 sq. m) and a bathroom for workers (10 sq. m).

When concluding a rental agreement, we pay 2 months of rent at once.

Purchase of equipment and materials

The key thing in this business is the knitting machine that will produce knitted products and, of course, the quality of the raw materials. The workshop will need knitting and sewing equipment. Estimates for machines and raw materials in the table:

Name	Price, rub.
Silver Reed Knitting Machine	150 000
Ketel machine	60 000
Industrial sewing machine	25 000
Computer knitting machine	95 000
Assistive technology	100 000
Raw materials	200 000
Equipment (scissors, crayons, centimeters)	2 000
Lighting devices	20 000
Mannequins (5 pcs.)	5 000
Bathroom	18 000
Alarm system	5 000
Additional costs	50 000
Total	730 000

In addition, it is necessary to purchase a fitting room (5 thousand rubles), a table, an armchair, and a sofa for the reception area (25 thousand rubles). Total another 30 thousand rubles.

It is necessary to purchase yarn, threads and fabric based on the selected models, which will be sewn immediately to attract customers, because in addition to individual tailoring, we will have a catalog of models that are already ready or that we can offer for knitting.

Staff

To start a knitting workshop, you need, in addition to the main seamstress-entrepreneur, another employee with relevant work experience. At first, the owner of the atelier herself will both sew and receive guests. Later, an administrator will be hired who will accept orders, sell existing models and issue orders to customers.

The wages of our hired seamstress will be piecework. The estimated amount will be 20 thousand rubles.

However, it is worth holding off on investing in personnel, because... Our task is to develop a profitable workshop for the production of knitted clothing. In the first months, naturally, the flow of clients will be minimal.

Assortment

To begin with, we will develop a catalog, which we will show to clients visiting the studio, and present it on the Internet.

Women's cardigan – 20,000.
Women's/men's coat – 25,000.
Women's warm dress – 20,000.
Women's dress spring-summer – 15,000.
Sweaters for women/men/children – 10,000.
Women’s/men’s/children’s hats – up to 4,000.
Vests – 15,000.
Swimsuits and tunics – 10,000.
Scarf/hat/mittens (set) – 20,000.
Snood – 7,000.
Pillowcases – up to 1,000.
Floor mats – up to 10,000.
Socks for women/men/children – up to 1,000.
Children's items (dresses, suits, hats, mittens, vests) – up to 5,000.
Toys – up to 5,000.

It is very important to plan your assortment in advance. To do this, you need to analyze offline and online stores that sell stylish knitted items.

Marketing and advertising

To attract customers, first of all, you need to choose a good location for the studio, then install a sign so that customers can quickly find what they need. Next, you need to order flyers and business cards from the printing house with beautiful models clothes, phone number, by email and the website address where you can study the catalog and ask a question to a consultant. In our case, the consultant is the owner of the studio. So, the initial advertising investments in a business are in the table:

Every month you will have to spend at least 20 thousand rubles on flyers, targeting on social networks and landing page promotion.

Investments in advertising are required, because There will be only a few passive clients. Not every woman will pay attention to the sign and the fact that at this moment she needs something unique. Therefore, it is imperative to advertise in social networks, on women's and city forums where our potential clients are located.

The presentation of the assortment and unique offers should be on our landing page. For example, when ordering products worth 50 thousand, the discount will be 15%. From time to time there is a sale of out-of-season items with a 30% discount. The profit of the studio will, accordingly, depend on the quantity and volume of the order. In addition, you can set up online sales of finished knitted products. That is why it is necessary to invest heavily in advertising and attracting customers.

Expenses and income

At this point in our business plan, we will reduce the startup costs and monthly expenses for the business. We will also calculate the estimated profitability based on the planned profitability. Based on the indicators, we will calculate the payback period of the starting investment and see what kind of profitability can be obtained from this business.

Start-up costs

Monthly expenses

Income

For the first 2 months, you should be prepared that there will be very few visitors and clients, and the profitability, accordingly, will be minimal. Each visiting client will receive a consultation, study the catalog and decide what to order. In this case, word of mouth will be an excellent tool, which will ensure good customer responses.

From about the 3rd month, a plan for orders and sales will be established in the amount of 300,000 or more:

1 coat.
3 cardigans.
5 women's hats.
2 men's hats.
5 snoods.
3 dresses.
2-3 children's dresses.
5 swimsuits.
3 beach tunics.
2 blankets.

Let's calculate the difference between income and expenses to calculate tax:

300 000 – 165 000 = 135 000.

We calculate the tax payment:

135,000 x 0.15 = 20,250 rubles.

Thus, the net profit will be:

135,000 – 20,250 = 114,750 rubles per month.

Return on monthly investment:

(114,750 / 165,000) x 100 = 69.54%.

The profitability indicator is quite good. Main task find at least five during the starting period regular customers who will place orders seasonally for themselves, their families and children and at the same time praise the quality of work and products to their friends.

Let's calculate the payback period of the starting investment:

867,000 /114,750 = 7.5 months.

The investment is expected to be recouped within 7 months. Further, if demand is high, it is planned to purchase another knitting machine and hire another seamstress to increase productivity.

In the end

A workshop for the production of knitted items is quite profitable and profitable business. As soon as the initial investment pays off, a main base of customers will appear, profits will increase, it is planned to develop an online store of knitted items, where both ready-made models will be sold and proposals from customers will be accepted for ordering. The option of cooperation with large clothing stores not only in this city, but also in the region under a single brand of products is also being considered.

Knitted items always remain in fashion, regardless of the knitting method, machine or hand, the choice of threads or pattern. Knitted hats, booties and blouses are in high demand among young mothers; not a single wardrobe of a true fashionista is complete without cardigans. Blankets, pillows, covers - these interior items, knitted from elegant or bright yarn, also become an integral part of the design of an apartment or house.

Despite the fact that a huge number of women know how to knit, not everyone wants to turn their hobby into a business. Knitting takes up quite a lot of time, and therefore it is difficult to combine it with your main job. And, nevertheless, with proper business construction, each of the needlewomen can learn from their own experience how to make money by knitting at home.

Where to start knitting as a business and how to succeed

A home business can become the basis for serious production that will bring solid dividends, but for this, novice businessmen will have to rebuild their habits and change their attitude towards knitting.

If you think about how you can make money from knitting without taking time off from your daily routine or day job, you will not be able to develop a serious business. It is necessary to allocate a certain amount of time that will have to be devoted to this work.

As a rule, beginning businessmen have to spend almost everything on business development free time, because you need not only to work, but also to look for materials at the best prices, new clients, new sales channels.

If you do not plan to rent a room and intend to work at home, you need to equip a workplace, allocate space for storing raw materials, etc.

Types of models

Today there is a huge assortment of knitted items in stores, and your business will have to compete with them. Despite the possibilities of choice, many turn to needlewomen with orders for individual production of items.

The point is that knitted clothes It is quite difficult to fit the figure, and due to the abundance of patterns and shades of yarn, it is almost impossible to choose the ideal model.

The most popular models are:

children's clothing (booties, blouses, etc.);
scarves and hats;
cardigans;
coat;
toys;
blankets, pillows;
mittens and socks, etc.

More elegant items are made on knitting machines, since such knitting is thinner and lighter. Light summer tops, cardigans, blouses, skirts and dresses made from machine knitting make exquisite items.

Business plan for machine knitting and hand knitting

Like any other business, knitting requires drawing up a business plan. This document will help you figure out how to make money by knitting at home, what kind of profit you can expect and what you will have to do to make this profit possible.

Search for clients

In order not to lose anything in the process of creating a business, at first, before you find reliable and stable sales channels for your products, it is recommended to work to order. You can search for your first clients among friends, colleagues and acquaintances. These products will help you create your first portfolio and systematize your skills and abilities.

The first works will help to identify shortcomings in your creativity if you have been knitting relatively recently.

In order to make money from knitting in the future, you will have to look for places where they will already accept finished products. You should start with children's departments, home textile stores, hats, women's and men's clothing.

Workplace equipment

To work comfortably, you will need to fully equip your workplace. Please note that you may have to receive clients at your home, and therefore the workplace should be equipped as professionally as possible.

Knitting production at home will require the following equipment:

visual storage system;
comfortable furniture (table and chair);
knitting machine;
table and furniture for receiving visitors (optional);
small fitting room.

The main criterion for a successful workshop at home is that the work must be convenient and comfortable, so that the work is a pleasure despite the volume.

Tools

To organize the work you will need different tools:

a set of knitting needles of different diameters;
hooks of different sizes;
needle sets;
buttons;
appliqués, buckles and other decorative elements.

If you plan to use machine knitting, you will need to purchase a specialized machine. On average, the cost of one device varies from 30 to 60 thousand rubles, but professional equipment can cost more.

Profitability

If you work to order, you will have to purchase yarn in small quantities, which will significantly increase the cost of the product.

However, purchasing different yarns in bulk is also unprofitable - the threads can sit for months or even years. With this way of working It’s best to take a certain percentage for the work: calculate how much time you will have to spend on making the item, estimate the cost of an hour of your work and add the resulting amount to the cost of the yarn.

In the case of working with things that you plan to organize as a machine knitting business and sell your goods through stores - in this case prices for wholesale yarn purchases will be lower, however, you will have to take into account the percentage that you will have to give to the intermediary.

On average, from the sale of one piece of clothing, a needlewoman can earn 300-600 rubles per work and more, depending on the complexity.

How to attract clients

To attract clients, you need to figure out how to make money knitting on the Internet. The Internet is a huge trading platform where you can find a buyer for absolutely any product. You need to create your own group on social networks and actively promote it using different channels.

The use of business cards and leaflets will also be effective - but distribution must be organized in places with a high concentration of potential clients.

Knitting training

Another way to make money by crocheting, knitting or machine knitting is by organizing copyright courses where you could teach knitting lessons to everyone.

The only equipment you will need is comfortable furniture and a few skeins of thread and knitting needles.

As a rule, there are a huge number of girls and women who have a desire to learn not just to knit, but to create real masterpieces from yarn. These include pensioners, young mothers on maternity leave, and students - the audience is vast and multifaceted.

You can even use your own apartment to organize courses - then you won’t have to pay money to rent the premises.

This way you can monetize your skills, share knowledge and experience, and teach the new generation this art. On average, one group lesson can cost from 150 to 500 rubles, depending on the training conditions.

Attachments: from 850,000 rubles

Payback: from 18 months

Knitted items have not gone out of fashion for several decades. At the same time, few people decide to connect new item DIY wardrobe. Most people look for new items on websites or in stores. Knitting things on a machine can bring in good income if you draw up a business plan correctly and calculate the financial side.

Business concept

Hand knitting is very labor-intensive, painstaking work, although exclusive items are more expensive. But in order to earn decent money on a beautiful hobby, you will have to keep your knitting needles and threads in your hands. Another thing is knitting machines. These are units that allow you to create no less original and exquisite things. And it is not surprising that an increasing number of needlewomen are striving to buy such a device for themselves.

Thanks to modern machines, it is possible to perform the most complex operations and produce knitwear products at the same level as those of leading brand companies. Therefore, a business related to knitting on special equipment will be an excellent source of income.

What will be required for implementation?

The first thing you need to do to open a business is to study the market. Without solving this problem, it will not be possible to effectively sell things. It is necessary to familiarize yourself with what products are now in fashion, which of them are in demand, and how much they cost.

You will also need to link several things as examples of your work and try to develop a minimum client base.

After this, you can move on to solving more global issues - looking for premises, purchasing basic equipment, hiring staff.

Step-by-step launch instructions

Registration. Before registering a business, you will need to decide what specific niche you want to occupy here. The production of exclusive products to order is a reason to delay official registration, since you first need to gain a sufficient number of clients. When the company gains momentum, you can think about registering a business.
Room. The location of the future production workshop is not important if the sale of products will be carried out via the Internet. If you plan to take measurements or produce items according to individual orders, you should look for a premises in a place so that it is convenient for clients to get to the studio and find it. A room with an area of up to 60 m² is suitable as a production workshop for 4-5 craftswomen. Separately, it is necessary to provide a place for placing finished items, repair the sewing workshop - ensure high-quality ventilation, good heating. The rental cost will be approximately 40,000 rubles, another 20,000 rubles will have to be spent on repairs.
Equipment and raw materials. The main element in in this direction– the knitting machine with which things will be produced, and the quality of the raw materials. You will also need to buy sewing equipment for the workshop: 2 knitting machines - 300 thousand rubles, a knitting machine - 50 thousand rubles, 2 sewing machines - 40 thousand rubles, a knitting machine with software– 80 thousand rubles, improvised tools – 20 thousand rubles. The total amount will be 490 thousand rubles. As for raw materials, it will depend on the type of products being manufactured. The cost of fabric, threads, and accessories to start production will cost approximately 250,000 rubles.
Staff. Special attention must be paid to personnel selection. If you want to achieve success, you will need to organize special courses for employees. After all, technology is improving, new methods of producing products, new materials are appearing, working with which requires certain skills and experience. Build process Can in different ways. Sometimes one person does the cutting of materials, making parts and assembling products. In other cases, a production chain is organized at the enterprise. One way or another, you will need to hire at least five employees for knitting products, one equipment adjuster, a cleaner and a manager. As for the accountant, his functions can be performed by a specially hired person or manager.
Advertising, searching for clients. The best way to attract customers is to use the Internet. This is where you can find potential buyers of any type of product. Your own website, a group on social networks are sources with which you can form a circle of regular customers. Distributing leaflets, business cards, and flyers among the population can bring effective results. For these purposes, it is better to hire special people - promoters.

Financial calculations

Starting capital

To open a business you will need approximately 850,800 rubles of initial investment. This will include costs for:

business registration – 800 rub. (state duty);
rental of a production workshop - 40,000 rubles;
renovation of the premises - 20,000 rubles;
purchase of equipment - 490,000 rubles;
purchase of raw materials – 250,000 rubles;
advertising – 50,000 rub.

Monthly expenses

How much can you earn?

During the first 2-3 months, you need to prepare for the fact that there will be few buyers, so you won’t have to count on large and constant sales. In the future, with high-quality advertising and a wide range of manufactured products, the net profit of the production workshop will be about 50,000 rubles.

Payback period

It will be possible to recoup the investment in 18-24 months.

Risks and disadvantages of business

Of course, the implementation of this type of activity is associated with significant financial costs and certain risks. This is high competition in the market, unreliable suppliers of raw materials or unprofessional workshop employees. To achieve a stable income, you will have to work hard, constantly develop and promote the enterprise.

Conclusion

Machine knitting is a great opportunity to make good money. And even despite significant investments, future prospects justify all the costs. In a short period of time, you will have your own clients and your investment will pay off. Then you can think about expanding your business and opening a store.

* The calculations use average data for Russia

How to choose your niche in knitting? How much can you earn, where to buy materials, what difficulties may arise? In this article we tried to answer 9 main questions about the knitting business.

Today, handmade products are positioned in the market as unique and quality product, which attracts buyers. In 2017, an increase in demand for handmade goods was recorded. According to experts, knitted items take second place among the best-selling handmade products. Every year, the fashion for knitted products is strengthening on all fronts: in clothing, accessories and even home decor. Therefore, the question arises: is it possible to make money from knitting and how profitable such a business can be?

As in any type of business, the success of this area depends on a correct assessment of market demand, quality of work and competent promotion. Another important component of the knitting business is the uniqueness of the offer. Handmade knitted goods have been popular for many years now, during which time the niche has managed to be filled with a variety of goods. The leaders among knitted products are: sweaters, hats, scarves and snoods, socks and mittens, bags, blankets and bedspreads. Knitting provides endless creative options. You can knit with crochet, knitting or simply with your hands; can be used various materials, and, of course, specialize in knitting various products. Before planning a business, it is better to narrow your niche and try not to knit “everything”. For example, concentrate on decorative items, or children's items, or fashion accessories, or women's clothing. Your positioning and the formation of your target audience depends on this choice.

Question No. 1. How to choose a niche in the knitting business?

What to knit? How to assess the level of demand for a particular product? When choosing your knitting niche, you can follow one of the following paths: knit products that are in demand on the market; or enter the market with a unique offer. The first option seems more reliable because it takes into account consumer demand. But in in this case you will face tough competition and the threat of going unnoticed among the abundance of offers. A unique offer, on the contrary, will allow you to stand out and occupy a free niche. But the difficulty lies in the fact that it is not always possible to accurately estimate the demand for such products.
We offer you 50 ideas for a knitting business. All types of products are sold on the international trading platform Etsy and find their buyer. The list consists of both classic products (clothes, blankets) and creative items that are not yet available in abundance on the market. For convenience, all ideas are combined into 6 categories.

1. Clothes: sweaters, dresses, swimsuits, vests, cardigans, panchos, cropped tops.

2. Accessories: hats, headbands, mittens, scarves and snoods, shawls, socks, slippers, bags and backpacks, wallets, bow ties.

3. Things for the home: blankets and rugs, carpets, “clothing” for mugs and teapots, chair covers (for the seat or legs), potholders, napkins for serving, poufs, pillowcases, figured pillows, curtains, “mermaid tail” blanket, storage baskets, organizers , covers for door handles, flowerpots, hammocks.

4. Decor: paintings, panels, garlands, lamps, dream catchers, mandalas, “stuffed” animals, knitted figurines.

5. Children's products: booties, panties for diapers, doll toys, rattles, mobiles for cribs, finger toys.

6. Miscellaneous: clothes for dogs and cats, beds for pets, headbands for sleeping, cases for glasses.

This selection clearly demonstrates how diverse it can be knitting business.

When choosing a niche, you should evaluate the demand for the product. If you decide to focus on producing only teapot covers or bookmarks, you are likely to encounter implementation difficulties. Agree, these products are specific enough to expect high sales. The most rational thing would be to expand the niche, which will feature goods in high demand and some unique offer that can distinguish you in the market and attract an audience. For example, if you designate a niche as “knitted home decor,” you can sell storage baskets, plant pots, and chair covers. Or you can narrow your niche to “knitted textiles” - and sell blankets, pillowcases and shaped pillows. The category “knitted accessories” can include cases for glasses, bookmarks, wallets, etc.

To decide on a niche, you can study the offers on the market. Browse the Internet for handicraft shops selling knitted items. There are several of the most popular platforms where handmade goods are sold. These are Etsy, Crafts Fair and Instagram. Look at successful profiles, analyze their work (assortment, offer, marketing, pricing policy, etc.). There you can also get inspiration and ideas on how to manage your social media account. networks.

Question No. 2. How much can you earn from knitting?

One of the main questions in the knitting business is whether it is possible to make money from it? Specific amount It’s difficult to name, since it is formed under the influence of many factors: occupied niche, pricing policy, advertising effectiveness, production volume, etc.

Let's look at some inspiring examples.

US craftswoman Heidi May from Thevelvetacorn sells mainly knitted hats. Her store gained popularity thanks to children's snoods with ears of various animals. In the first 4 years of operation, the store's earnings amounted to more than $300 thousand.

But a needlewoman from Turkey, known under the nickname dudush, sells comfortable knitted bags and laptop cases. The number of sales per year is about 160 orders, which provides annual revenue of about $5,000.

Over the course of several years, Atlanta-based needlewoman Yoko Gibran has sold more than 3 thousand hand-knitted scarves. Now she earns about 140 thousand dollars a year.

There are among successful examples knitting business and Russian names. Daria Nikulina came up with knitted educational toys. The source of her profit is the sale of master classes on knitting similar toys. According to the founder of the knitting “info business”, this business brings a stable income, which is enough to provide for the family.

Another Russian needlewoman is Svetlana Turova. Her work was glorified throughout Russia by her rainbow knitted cats. In the first year, net profit was only 50 thousand rubles. But during its existence, the project managed to grow significantly. Today, the needlewoman is building a workshop and expanding her business and range. In the project’s online store you can purchase a variety of knitted products: interior pillows-toys, socks, sweaters, hats and snoods, amulets belts, etc.

In general, most master knitters agree that the average monthly income from knitting is 30-40 thousand rubles.

Ready ideas for your business

All successful craftsmen say that in order to make money from your hobby, you need to treat it like a business. You need to create a brand that should be promoted using social networks. We need to establish a process for delivering goods. You need to come up with your own style, a unique offer to stand out in the market. And, like any startup, you need to be willing to work hard and be inspired.

Question No. 3. Where can I learn knitting or improve my skills?

When planning a knitting business, you already need to have at least basic knitting skills. However, even an experienced needlewoman may face the need for training. For example, if you want to learn how to operate knitting machines or a certain knitting technique. Today you can easily find training courses for knitters, including online courses. The cost depends on the program, quantity academic hours and forms of classes (group/individual). On average, the cost basic course knitting will cost 6 thousand rubles, and individual training in machine knitting (30 academic hours) will cost about 15-20 thousand rubles. You can also receive training using video courses - the approximate cost of a complete set of video lectures is 3 thousand rubles.

Question No. 4. How to open a knitting business?

To open a knitting business from scratch, you need to go through the following steps:

Study market demand and supply, analyze competitors

Determine the niche in which you will work

Buy necessary equipment and materials

Complete training if required

Prepare several products - initial assortment

Create online accounts for your workshop: Etsy, Crafts Fair, Instagram, VKontakte - you can use several platforms at once to promote your products

Develop marketing strategy and launch active account promotion.

This is a quick guide to starting a knitting business. Each of the points will be discussed in detail below.

Question No. 5. How much money do you need to open a knitting business?

This is one of the most popular questions. And the answer to it may be different - someone plans to knit at home, and someone wants to open a full-fledged business hiring several knitters. This example will consider home business with minimal investment.

The main expense item is the purchase of equipment and consumables. The list of equipment depends on the knitting technique. You can get by with sets of knitting needles, hooks, etc. But if you are planning large production volumes, you need to purchase a knitting machine. Average cost knitting machine varies between 20-40 thousand rubles (there are models more expensive than 100 thousand rubles that are used in production). Professional sets of knitting needles will cost 6-8 thousand rubles. Yarn and accessories for the first products will cost about 4 thousand rubles. The state fee for registering an individual entrepreneur is 800 rubles. Developing your own logo and creating branded tags for products will cost, on average, 6 thousand rubles. Price advertising promotion in social networks will be about 7 thousand rubles (do not save on advertising, the success of your business depends on its effectiveness).

Thus, the total cost of opening a knitting business will range from 26 thousand rubles to 70 thousand rubles.

Question No. 6. Where to buy materials?

Yarn for knitting can be purchased in handicraft stores or in an online store, which will save money. In online stores, prices for goods are usually 10-15% lower. To save additional money, you can purchase yarn during discounts. Typically, the demand for yarn decreases in the summer.

The lowest prices for yarn from the manufacturer. Factories sell their products with a minimal margin. But at the same time, you can only buy a large batch, and the purchase may require documents from the organization to formalize the contract. It is also worth considering transportation costs - when delivering large quantities of goods, the cost of transportation can be significant.

Another option to save on materials is to jointly purchase yarn. In this case, several people gather, one order is placed at a minimum cost, and transportation costs are divided among everyone. At the same time, it is more profitable to purchase yarn in packages.

But don’t rush to save on yarn at the expense of its quality. For example, on Chinese sites you can purchase budget options yarn, but the quality itself suffers from this. You should only purchase yarn for knitting from trusted suppliers. To decide on suppliers, read reviews, ask a question on the knitting forum, what yarn they recommend. Buy skeins of yarn from different manufacturers. To test yarn, knit 10*10 cm samples from different varieties. Choose the most suitable one.

Question No. 7. How to calculate the cost and set the price for knitted products?

To calculate the cost of a knitted product and set an objective price for it, you can use several methods that simplify the calculations. The average cost of a knitted product is 400-500 rubles, and its selling price is 2000-2500 rubles.

When calculating the cost, firstly, you will need a table with the coefficients of “complication” of knitting. Secondly, you can use a calculator to calculate the cost of a knitted product, which is offered by many specialized resources. Thirdly, the cost of a knitted product can be set based on the following parameters:

Cost of yarn;

Average market price of identical products;

Total costs: (yarn+delivery)*coefficient. complexity;

Time spent on work.

When determining the cost, the color of the yarn is also taken into account - it is more difficult to work with dark yarn, because the eyes get tired faster.

Another option proposed by needlewomen is expressed in the formula:

(Price of 1 skein of yarn)*(Yarn consumption per size in skeins)+(Yarn meter per 100g)*(Yarn consumption per size in skeins)*(price of knitting 1 meter of yarn)+(Cost of accessories)*2+(Transport + other expenses)=(Cost of knitted product)+Delivery/dispatch

Ready ideas for your business

But there is no single, generally accepted formula for calculating the cost of a knitted product. Each master has the right to independently determine how to make calculations and what price to set for his products. The main thing is to correlate the prices set with the average market value and the purchasing power of consumers (average wages by region).

Question No. 8. How to look for buyers of knitted products? How to conduct online sales?

These two questions are combined because modern world The most effective platform for trading handmade products is the Internet. Therefore, you should look for buyers there. To do this, you need to create an account for your handmade store on different social networks.

Before looking for buyers, you need to decide on your target audience. For example, if you knit fashionable cardigans and sweaters, the target audience will be young girls. If you knit children's clothes, then you should focus on young mothers.

To find your buyer, you should be active on social networks, hold sweepstakes, and run advertising to promote your account. According to statistics, products from the handmade category are among the top three best-selling on Instagram. Therefore, the promotion of a knitwear store will be considered using the example of this site.

To promote your Instagram account you need:

Combine different methods of promotion: mosfollowing, advertising with bloggers, targeted advertising, using thematic hashtags and keywords in the profile description. You can learn more about the recommendations for promoting your account in various online sources. Today there are many articles on this topic. Also an important tip: write down the cost of your products!

Take care not only of the visual, but also of the informative content of your profile. Beautiful photos knitted products are good, but if they are accompanied interesting texts– this is doubly good! You can post reviews about your work, show your workflow, talk about interesting cases related to your work. For inspiration, look at the Instagram user with the nickname @the_equisetum - they sell unusual soft toys, where each post is accompanied by a bright, memorable text.

Provide feedback to your subscribers: answer questions, conduct surveys in your account. The art of selling is, first of all, the ability to communicate with potential clients.

Use different platforms for promotion. This will increase your audience reach: someone will find you on Instagram, and someone will accidentally find your store at the Crafts Fair through a search engine.

By following key promotion tips, you can quickly reach a specific audience and find your first clients. Remember that one of the most powerful means of advertising is word of mouth, so quality work is best advertising for your business.

Question No. 9. What difficulties may arise when working in the knitting business?

Opening a knitting business is not difficult. It is much more difficult to make it profitable. Achieving the goal may pose the following difficulties:

No orders. This risk can be reduced by using effective advertising and competent pricing policy;

Client's refusal to pay for work. To reduce this risk, when working to order, you must always take an advance payment, at least in the amount of the cost of materials. When sending a finished product to another city, arrange the parcel by cash on delivery or with full prepayment.

Ready ideas for your business

High competition in the field. To compete with many masters, you need to enter the market with a unique offer, set more affordable prices, or launch a powerful advertising campaign. And, of course, produce quality products.

Summarizing all of the above, we can identify the following advantages and disadvantages of the knitting business.

Advantages and disadvantages of the knitting business

You can turn your hobby into a profitable business. This will become possible with the right approach to organizing your business. The popularity of knitted products increases the likelihood of your success. This segment is very developed abroad, which indicates the prospects of business in Russia. The main thing is desire, patience, hard work and honesty towards your clients.

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Calculator for calculating the profitability of this business

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Nowadays, many people are engaged in knitting. Moreover, among them there are not only women, but also representatives of the stronger sex. Often this is a hobby that allows you to relax after the flickering of knitting needles or a crochet hook. have a hard day. But if knitting has become almost a way of life, and numerous ideas are swarming in your head without having time to become a reality, it’s time to think about opening your own knitting business, which brings not only pleasure, but also profit.

Before you begin to implement your plan, you need to think about some issues associated with knitting production.

Knitting is a long process. You need to have enough time for it. Therefore, if you try to combine it with some other serious activity, then most likely you will not be able to promote this activity beyond the status of a hobby. You will have to devote yourself entirely to this business and treat it as a small business.

In addition, this type of activity is accompanied by a certain seasonality. After all, warm knitted sweaters, warming hats, and overalls for babies are in demand when it’s cold. But here you can find a compromise, creating not only clothing items, but also interior decorations - lace napkins, patterned tablecloths, original bedspreads. In the summer, you can successfully sell knitted toys, phone cases and other knitted things. In addition, many fashionistas want to purchase a delightful knitted swimsuit or an openwork light blouse.

The process of making products will be much faster when using a knitting machine. Funds are needed to purchase it. Of course, you can try to earn money on knitting equipment by knitting things by hand. You just need to keep in mind that this will take a sufficient amount of time.

And most importantly, the organization of sales of manufactured products. You can try to contact the knitwear seller and agree to place your knitted items with him. In this case, you will have to share part of the profit. If you have a certain amount of money, you can open your own store, coming up with an original name for it. The custom knitting method is also suitable. Over time, there will be more and more customers, if, of course, your work is done skillfully and tastefully.

When doing any type of business, it’s not easy to “get on your feet” right away, but if you devote yourself to it with all your heart, then everything will definitely work out!

Reviews

Quite real. And not only knitting, but also the whole home “handmade” - various jewelry, clothes, cross stitch and so on, for which you have enough imagination and related skills. Here in the next topic we also discuss the manufacture of covers for mobile phones- is a very relevant activity now. You can distribute products made with your own hands on social networks, on forums, online auctions or using your website.

Quite a worthy business from the category of those that we call “female”. Mastering knitting is not at all difficult (and the Internet, as they say, can help), and an item that costs, for example, 500 rubles (a jacket), will cost 50 rubles for the cost of wool, plus 2-3 hours of time. Not bad, considering that the demand for homemade wool products is consistently high, and it is not necessary to register as an individual entrepreneur: “your” clients here easily appear through friends. In the 90s, my grandmother’s pension was half as much as the profit from the sale of freshly knitted socks, mittens, mittens...

Of course it’s real, I even had one idea, I’ll try to use it, those who live near me, don’t read any further) In general, everyone knows grandmothers who sell apples in the markets in the summer and so on. Why don’t they order it, let them knit it, 50 rubles for a pair of woolen socks, the fabric from me, at the store’s expense, you can negotiate like this, you sell it for at least 150 rubles, everything on top is yours. But I have more best option, we have our own department, although not for socks, but that’s also possible. Same with girl students, those who can sew and don’t have enough money, order whatever you want, let them sew, then the scheme is the same.

It seems to me that you first need to try to knit something interesting, take a photo, and post it on the same forums. If people are interested, then think about custom knitting and creating your own website. Post your creations on our forum, we will be happy to appreciate it :)

But I’m sure that you can’t make a business out of knitting, and it’s doomed to failure. Well, no one needs knitted things now, this is already in the past, now is a different time, and therefore a different attitude towards knitted things. Knitting is a hobby, not a business. But this is my personal opinion, but for some reason it seems to me that this idea is no longer relevant now.

Knitting is a very labor-intensive and painstaking process, sometimes you have to unravel a part and knit the piece again. It is not profitable to sell products, since preference will be given to Chinese synthetics. But if you enjoy this process and calm your nerves, then sell your products and do business, don’t hoard them at home.

Well, as I said, knitting is for the soul, so to speak, a hobby that only Grandmothers are into now, and not all of them. Previously, about 10 years ago, knitting could still bring in some penny, I often saw how at the market, grandmothers were selling knitted socks and mittens, now I don’t see them in practice anymore, apparently the grandmothers also realized that this business had already exhausted itself.

Yuran123, and in Europe and the West, on the contrary, handmade is gaining momentum. Training clubs are being created. And there are more young people there than grannies. Interesting patterns (schemes) for knitting can only be bought for money. By the way, this is also common in RuNet now. They display the finished model and announce the price of the design. You are simply not interested in this cuisine, so you have the opinion that you cannot make money from knitting. It’s very possible, and people make money.

You are absolutely right, men can knit too. I was once in a closed school, and there I learned a lot of things, but the most important thing was to crochet. I knitted mostly napkins to put under vases, flowerpots, as decoration, and by the way, I sold them for pennies. And then I grew up and abandoned this business, I need to remember.) You can actually sell through the Internet, as I had not thought of before.

Well, all these courses are for those who have nothing to do, or those who are looking for a hobby and found it in knitting, but not for business. I talked about the fact that you can’t earn much on knitted socks and mittens with sweaters made of thread, since such products are really no longer in fashion. I haven’t seen a single friend of mine in knitted socks or mittens for two years now.

Yuran123, meanwhile, Marks and Spencer, Gap, Debenhams actively sell handmade knitted items. Versace, Valentino, Delposo, Chanel, Armani and other luxury brands create entire lines, including hand-knitted evening dresses. I don’t think that your friends are an indicator of the demand for hand-knitted clothing.

A friend of mine is the only one who makes money by knitting, knitting jackets and sweaters. Now I have mastered knitting toys to order, they take it well and order from her.

In general, a lot in this business depends on just two factors: 1. How quickly and at the same time efficiently you knit and 2. Where are you going to sell the knitted items? Obviously, train cars and the front entrances of large stores are not very suitable for this purpose. Plus, variety is needed: at a minimum, the knitting should be multi-colored!

TonyMontana
No matter how they say here now that knitting is real, I want to disappoint you, knitting is fading into oblivion, now very little is knitted, if only socks, pennies for children, footwear - slippers, that's all. Products, even those sweaters, sleeveless vests, were knitted with success for 10-15 years, now only for an amateur. There are no such homebodies now who will waste time on such a pastime, when China has sewn and imposed on any taste and color.

Galina, as you say, you have worn a lot of socks as you grow, but do yours wear them, or do they just lie there? That’s right, I also have knitted socks, but to be honest, I don’t wash them, they lie and gather dust. Not ours because it’s not stylish, and if one of my friends sees it, they’ll be ashamed.

Yuran123,
Well, it’s a shame that you don’t wear it. They can be worn at home, in the forest, or in boots in cold weather. I believe that knitted things are quality, but how can quality be unfashionable?!

Yuran123, I don’t know about you, but here there is nothing shameful about knitted socks, I personally buy a couple of pairs during the winter, and they cost quite decently here, and they are in demand. IN lately I see many people have knitted sweaters and scarves, it’s even quite fashionable now, I think you can make some good money from it.

It is unlikely that anything will come of this, many people go to stores and buy knitted items there, knitted items are slowly becoming a thing of the past. And you need to spend a lot of time to knit the same sweater manually, perhaps with a machine, and this is already an investment. Thus, you will not earn money, but earn extra money. Business is great for grandmothers.